Tag Archives: Loyalty

Measuring new customer acquisition and loyalty: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot →

4 tips to build customer loyalty with email

Customer Loyalty Programs

Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email →

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Customer Loyalty Programs

Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing →

Launching a loyalty program: Best of the MarTechBot

Loyalty Programs

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies. MarTechBot on May 20, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Launching a loyalty program: Best of the MarTechBot →

Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch

Loyalty Programs

On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Comarch on April 19, 2024 Studies show that loyal customers are responsible for as much … Continue reading Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch →

6 ways email marketing can elevate customer engagement and loyalty

Email Marketing

Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty →

How to build trust and loyalty in retail with reception marketing

Loyalty Programs

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing →

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report

Loyalty Programs

Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report →

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Data Analytics

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales →

Elevate customer loyalty through tailored experience by Comarch

Loyalty Programs

Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch →