Peter Sheldon — March 19, 2018 Follow @magento — March 19, 2018 Were you hoping for a bit of luck with your sales over St. Patrick’s Day? I say make your own luck! Using data, you can discover your company’s four-leaf clovers—or highest-performing customers—and create strategies to keep them shopping. Here are four data points … Continue reading Create Your Own Luck With Data
Chris Bennington — February 17, 2017 Follow @cmbennington— February 17, 2017 I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. If you haven’t heard this common adage, I find it all too true, “Every business owner claims two skill sets, … Continue reading Advertising Is Like Poker … It’s Not Luck Making Winners
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention
Miriam HaraAugust 29, 2015 “I’m a great believer in luck, and I find the harder I work, the more I have of it.” – Stephen Leacock, Canadian writer and humourist Canada’s Stephen Leacock had it right way back when. In his typical satirical style, he was saying: we make our own luck. We certainly do … Continue reading Business Opportunities: What’s Luck Got To Do With It?
