Agencies Seen As Lucrative M&A Targets by Laurie Sullivan @lauriesullivan, August 17, 2023 Mergers and acquisitions (M&As) of digital agencies has been one of the biggest interests across the business model of FE International, a M&A advisory firm specializing in the tech industry. Unlike many businesses in the digital media sector, agencies are the least … Continue reading Ad Agencies Seen As Lucrative M&A Targets
By Will McCurdy April 02, 2023 Back in 2017, the Fyre Festival managed to grab headlines, but not because it was a huge success. The music festival promised a glamorous, celebrity- and influencer-laden event on a far-off Bahamian island, with luxury accommodations, and charged thousands for the privilege. But things did not go quite … Continue reading After jail, these former fraudsters found lucrative careers—but it’s not the norm
Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , March 7, 2023 The following was previously published in an earlier edition of Marketing Insider. Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment
Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , January 3, 2023 Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment
In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
by Laura Cole July 4, 2016July 4, 2016 While the word blogging is well-known and widely used in 2016, this generic description does little to capture the diversity of the discipline. After all, blogging can be practised in various ways and to achieve a number of alternative goals, while these subtle differences also impact on … Continue reading Can Blogging Still Be A Lucrative Career Option In 2016?
by Danny Wong January 6, 2016 Follow @dannywong1190January 6, 2016 At the end of its third year, the average ecommerce company generates $ 1.1M in revenue per month, according to research from business intelligence company RJMetrics. But the most successful ecommerce stores have a different story. “After three years, companies in the top quartile have … Continue reading 11 Lucrative Ideas For Thriving eCommerce Brands
Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared. Melissa Feemster on October 2, 2015 The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve … Continue reading Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
