Tag Archives: Machine

MediaMath: How Machine Learning Will Change Ad Serving In 2018

MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018 →

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads

Google Advertisement

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads →

How to Convert Videos Into a Lead Generation Machine

Video Optimization

Nishadha Silva — January 17, 2018 Follow @rumblinglankan — January 17, 2018 Ranking in search engines is getting harder by the day. The competition is high and ranking algorithms are getting complex every day. So it might be a good idea to focus your efforts on the second largest search engine in the world, YouTube. … Continue reading How to Convert Videos Into a Lead Generation Machine →

5 Ways Machine Learning Should Change the Way You Do SEO

Machine Learning

Chris Pitt — January 12, 2018 Follow @Pitty_C — January 12, 2018 Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar … Continue reading 5 Ways Machine Learning Should Change the Way You Do SEO →

Personalization & machine learning in 2018: From comms to content

Machine Learning

Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences. Blaise Lucey on January 4, 2018 In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can … Continue reading Personalization & machine learning in 2018: From comms to content →

How Machine Learning Scales One-to-One Personalization

Machine Learning

Katie Sweet — November 4, 2017 The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social … Continue reading How Machine Learning Scales One-to-One Personalization →

Turn Your Billable Service Company Into a Profit Machine with the Power of BI

Making Money

Rob Wood — October 5, 2017 — October 5, 2017 Clker-Free-Vector-Images / Pixabay Services companies have an incredible opportunity for growth via the power of Business Intelligence (BI). With a financial model based on billable hours, the ability to analyze not only a client’s billing details, but all associated costs required to maintain that customer … Continue reading Turn Your Billable Service Company Into a Profit Machine with the Power of BI →

Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time

Blogging Monetization

Nathan Rossiter — September 18, 2017 Follow @nathandrossiter — September 18, 2017 In today’s day and age, people spend a significant portion of their time online, creating a modern environment where there is a noticeable demand for online courses. These offer significant advantages over conventional teaching methods, including increased flexibility and lower associated costs, and … Continue reading Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time →

5 Ways to Become a Lean, Mean, Blogging Machine

Blogging Tips

Amanda Clark — July 27, 2017 Follow @GrammarChicInc — July 27, 2017 Snufkin / Pixabay Many business owners recoil at the notion of regular blogging—and their concern is a perfectly fair one: They simply feel as though they can’t afford the time investment required for consistent, high-quality blogging. To be sure, maintaining a robust business … Continue reading 5 Ways to Become a Lean, Mean, Blogging Machine →

Machine Reading To Change Human, Search Engine Interactions

Machine Learning

Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions →