These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017 Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms
Three ways the future is already here. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What … Continue reading Machine learning is marketing’s future
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. Larry Kim on February 23, 2017 The way Google ranks pages in its search results today is much different from the way it ranked them two … Continue reading Has machine learning created a new model for SEO ranking?
Ryan Ruud — February 23, 2017 Follow @ryanruud— February 23, 2017 The website is your business’s virtual store front. If you’ve taken steps to build the site, now what? Does this scenario seem familiar? You get some traffic, but no one takes any meaningful action. That’s frustrating. The following three steps will help you turn … Continue reading 3 Step Guide to Turn Your Small Business Website Into a Lead Machine
Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. Alison Lohse on February 14, 2017 Until six or seven years ago, econometric models offered the best way to measure multi-touch … Continue reading Why machine learning is critical to multi-touch attribution
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. Eric Enge on February 1, 2017 Back in August, I posited the concept of a two-factor ranking model for SEO. … Continue reading How machine learning impacts the need for quality content
Mike Templeman — January 26, 2017 Follow @miketempleman1— January 26, 2017 Do you know about content curation? If you want to fill out your content calendar reliably without sacrificing quality, you better. Benchmark data suggests that your frequency of blog posts increases web traffic exponentially, with the best results coming if you publish a post … Continue reading 5 Tips to Turn Your Business Blog Into a Content Curation Machine
by Laurie Petersen, Columnist, January 9, 2017 The following post was first published in an earlier edition of Marketing Insider: Cross-Channel.Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds … Continue reading Using AI And Machine Learning To Personalize Content
Ross Hamer — January 9, 2017 — January 9, 2017 I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll … Continue reading Machine Learning: Making Choice Simple On Mobile
Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral
