Tag Archives: Macro

Future-proofing martech strategies against macro forces

Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces →

Preparing For 2023: Strategize Macro, Plan Micro

Strategy

Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro →

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO

SEO Strategy

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO by Jim Yu , October 20, 2021 A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus … Continue reading Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO →

Tornado Sightings: 3 Ways To Use Macro Trends to Innovate More Successfully

Innovation

Lisa Fernow — April 5, 2017 — April 5, 2017 In my last blog, I talked about three “Periscopes” to help marketers rise above the day to day to innovate more successfully. This time I thought it would be useful to talk about a best practice you can use when you do have a chance … Continue reading Tornado Sightings: 3 Ways To Use Macro Trends to Innovate More Successfully →