By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders
Crypto is Madison Avenue’s Dream Opportunity by Omri Argaman , Op-Ed Contributor, February 7, 2022 One of the fastest-growing categories for marketing agencies has been the growth of cryptocurrencies. As proof of the growth, in all of 2021, there were 54 articles published by MediaPost according to site search that mentioned “crypto” versus only eight … Continue reading Crypto is Madison Avenue’s Dream Opportunity
Madison Logic’s new Insights solution delivers signals that help identify actively engaged accounts. Kim Davis on December 14, 2021 The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming … Continue reading Madison Logic launches new account prioritization solution
Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way. Amy Gesenhues on June 19, 2017 Fifteen years ago, Andrea Sullivan joined Interbrand as part of its client services division in New York City. During her tenure, she has worked in a variety of roles for … Continue reading For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
