March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness
AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery. The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz
It isn’t too early to put key things in place so that when the holidays arrive, you’ll be ready. Ryan Phelan on June 24, 2022 Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands … Continue reading Email: An early check in before the holiday madness begins
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers. Chris Wood on March 15, 2022 At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 (and registration is free). For marketers reaching sports fans, March Madness … Continue reading CTV’s ticket to March Madness advertising
Julie Neumark — March 30, 2018 Follow @julieneumark — March 30, 2018 As cable viewership goes down, online views of highlights continues to spike. March Madness is here again — yes, the big dance of 2018 is already in full swing! (Or should we say, slam?) You might remember from last year that we published … Continue reading March Madness “Slam Dunk Dominators”
Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns
Colleen Perone — November 6, 2016 — November 6, 2016 Does a crowded room full of movers and shakers feel like a nightmare to you? Do you cringe when your boss suggests going to an event after work to drum up leads? If business networking is equivalent to your first day of high school, keep … Continue reading The Method to the Business Networking Madness
by Liz Kislik July 26, 2016July 26, 2016 Some of my clients go crazy with meetings. They schedule them back to back, invite a cast of thousands, start late and in disarray, drag on unproductively, and end late without closure. Suddenly, everyone is grabbing their stuff, still talking as they push past the people standing … Continue reading How to End Meeting Madness and Get Better Results
by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
