Ticketmaster knows it has a bot problem, but it wants Congress to fix it Billy Steele In November, millions of Taylor Swift fans logged on to Ticketmaster hoping to scoop up tickets to arguably the most-anticipated tour of 2023. When the time came, the site crashed, rendering verified users unable to purchase admission to … Continue reading Maggie Rogers thwarts ticket bots with in-person sales
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Maggie: the essence of content strategy
Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it’s about focusing on the customer’s needs. Kyla Becker on June 6, 2016 On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an … Continue reading Maggie: the essence of content strategy
Creating Great Experiences Online and Offline
Maggie Lang, Kimpton Hotels: Creating Great Experiences Online and Off Email this Article Print This Article As lead analyst on the recently released Social Customer Engagement Index from Social Media Today, one of the key findings was that 81% of the 1,200 people surveyed said their companies social customer service strategy was aligned with the … Continue reading Creating Great Experiences Online and Offline