Magna: Excessive Streaming Ad Frequency Damages Purchase Intent by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2023 Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected television (CTV). Kara Manatt, executive vice president of … Continue reading Magna: Excessive Streaming Ad Frequency Damages Purchase Intent
Tag Archives: Magna
IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown
IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown
Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
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