By Ann Smarty December 13th, 2016 Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most important step: getting people INTO the funnel to begin … Continue reading How To Build An Irresistible Lead Magnet
by Brad Smith Follow @bsmarketerSeptember 28, 2016 Part one of the series here. The first step to generating new leads is to create a lead magnet. It’s the bait or lure that’s so interesting, so awesome, and so unique that people can’t help but want it. Once you’ve hit Publish, it’s easy to assume the … Continue reading How to Create Your First Lead Magnet Campaign (Part 2)
by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1)
by Finnegan Pierson January 11, 2016 Follow @finneganpiersonJanuary 11, 2016 Photo via Flickr The emergence of Big Data has provided some very powerful mechanisms for businesses to effectively compete while being able to keep their fingers on the pulse of their target audience. One way in which data has exploded in the area of effectiveness … Continue reading Needles, Haystacks, and a Big Fat Magnet: How You Can Capitalize on Social Media Insights in 2016
by Tim Soulo December 6, 2015December 6, 2015 How do you attract potential customers? You could try to create some sort of viral video in which you and 20 friends suddenly start dancing in the middle of a crowded mall. You could create the next killer product that everyone must have and suddenly become so … Continue reading 5 Ways To Come Up With A Perfect Lead Magnet For Your Blog
