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Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals. Scott Vaughan on August 19, 2019 Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: … Continue reading ABM goes mainstream: What have we learned and what’s next?
Brian Wallace — April 27, 2019 Follow @nowsourcing — April 27, 2019 Cryptocurrencies were once underground. Then they went through a public craze. Now they’re settling down into a search for their identity as developers and entrepreneurs scout new ways to bring crypto into everyday usage. Depending on who you ask, cryptos and the blockchain … Continue reading Here’s What it Will Take For Cryptocurrencies to Go Mainstream
Greg Sterling on September 6, 2018 Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Virtual Reality Struggles To Go More Mainstream by Chuck Martin , Staff Writer, March 28, 2018 Despite the experience it can provide, virtual reality is still a relatively small component of the Internet of Things. One of the key barriers is the cost, with 96% of the online population who do not own a VR … Continue reading Virtual Reality Struggles To Go More Mainstream
Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?
