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As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials. Constantine von Hoffman on August 12, 2025 “AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a … Continue reading Why the AI era could be the revenge of the English major
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
March 19, 2025 DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs BY Mark Sullivan Technology Transformation Services (TTS), a high-tech consulting group housed within the General Services Administration (GSA), is tasked with helping agencies modernize their internal systems and public-facing websites. In the past, the group has had the resources and … Continue reading DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer’s guide lets you find the one that best suits your needs. Mike Pastore on March 3, 2025 Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are … Continue reading How identity resolution fixes 5 major marketing problems
January 29, 2025 The Louvre will get a major redesign to take on overtourism You might actually get to see the ‘Mona Lisa’ up close one day. BY Grace Snelling The iconic Louvre in Paris is no stranger to crowds. Since first opening in 1793, the museum has played host to millions of guests and undergone … Continue reading The Louvre will get a major redesign to take on overtourism
It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
September 02, 2024 About 10,000 major hotel-chain workers are on strike in these 8 cities Workers represented by the UNITE HERE union walked off the job Sunday at 24 hotels in eight cities, including Honolulu, Boston, San Francisco, San Jose, San Diego, and Seattle. BY Associated Press With up to 17 rooms to clean each shift, … Continue reading About 10,000 major hotel chain workers are on strike in these eight cities
August 28, 2024 The surgeon general’s warning on parents’ mental health fails to mention one major stressor Two-thirds of two-parent families have both parents working jobs, according to the Bureau of Labor Statistics. Managing that balance is no small task. BY Sarah Bregel Vivek Murthy, the U.S. surgeon general, just issued a major warning about the … Continue reading The Surgeon General’s warning on parents’ mental health fails to mention one major stressor
Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2024 Reddit has struck deals with major sports organizations through a program that should help it increase revenue and drive more traffic to the site. Deals with the NFL, NBA, MLB, NASCAR, and PGA Tour will … Continue reading Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
