Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Alibaba’s Leadership Shake-Up: Major Changes Unveiled Aaron Heienickle / Jun 27, 2023 Chinese e-commerce behemoth Alibaba Group Holding Ltd. has surprised observers by announcing major leadership changes as it seeks to reverse declining market share and resurrect growth in the post-Covid era. Executive Vice Chairman Joseph Tsai, a close friend of business co-founder and … Continue reading Alibaba’s Leadership Shake-Up: Major Changes Unveiled
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
By Pavithra Mohan November 16, 2022 Even during a season of brutal layoffs, Elon Musk’s decision to unceremoniously fire half of Twitter’s workforce has been notable for its sheer audacity. In a company-wide missive announcing the layoffs on November 3—signed “Twitter”—employees were told they would be informed of their job status within the next day. … Continue reading Why so many companies keep messing up major layoffs
Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022 When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
By Julian Melendi and Evan Enzer August 09, 2022 Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the … Continue reading A first-of-its-kind law in Houston poses a major threat to privacy
Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them
