Tag Archives: Majority

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Mobile Marketing

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers →

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales

Black Friday

Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016   There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales →

Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop

Statistics

iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop →

Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention

Email Marketing

Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention →

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