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November 20, 2024 News influencers are overwhelmingly male. No wonder there’s a Republican bias As trust in mainstream media fades, influencers are acting like the next generation’s news anchors. Two-thirds of them are men. BY Henry Chandonnet “News influencers” are social media translators, conveying the day’s biggest stories via TikTok commentary or Instagram graphic. They also … Continue reading News influencers are overwhelmingly male. No wonder there’s a Republican bias
Study Finds Male Actors, Voices Dominate Video Ads Globally by Laurie Sullivan @lauriesullivan, May 8, 2023 TV and video ads skew male in both visual and voices globally, and are more likely to employee people under the age of 40, according to a new diversity study. Extreme Reach’s study — The Gender and Age Diversity … Continue reading Study Finds Male Actors, Voices Dominate Video Ads Globally
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
