Kristen McCormick July 6, 2020 Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is … Continue reading 10 Ways to Rank Higher on Google Maps
Lara Dunning — December 13, 2019 Follow @LaraDunning Are you wondering how businesses get in the 3-Pack (the top three results) on Google Maps? For business owners, this is a coveted spot which creates a valuable opportunity to capture the interest of local and visiting customers and additional revenue. With so much at stake, it … Continue reading How to Rank on Google Maps
Google Maps: Search And Discovery Tools Support Recommendations And Reviews by Laurie Sullivan @lauriesullivan, November 18, 2019 Local Guides in Google Maps are about to become more visible. The service continues to become more social by allowing Maps users in several cities to follow Local Guides who offer recommendations on places to go and things … Continue reading Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps
Patrick Antinozzi — February 13, 2019 Follow @pattitudez — February 13, 2019 So you want more web design clients, eh? I mean, who doesn’t? There are a lot of different methods to go about getting these clients, but I’m willing to bet you’ve tried most of them already. “Set up an Upwork profile!” “Ask your … Continue reading How to Use Google Maps to Get More Web Design Clients
Annette Franz — November 28, 2018 Follow @annettefranz — November 28, 2018 Did you know that journey maps are more than a tool? I’ve written previously about 11 myths and mistakes about journey mapping: 5 Myths of Journey Mapping6 Bonus Myths of Journey Mapping I should add one more myth, which is really the umbrella … Continue reading 6 Steps From Journey Maps to Outcomes
Sam Saidman — July 30, 2018 — July 30, 2018 For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small businesses with … Continue reading 10 Easy Tricks to Rank Higher on Google Maps
Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
