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Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March by Laurie Sullivan , Staff Writer @lauriesullivan, May 7, 2024 DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain … Continue reading Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
April 26, 2024 The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts The Fed is unlikely to cut interest rates. BY Associated Press A measure of inflation closely tracked by the Federal Reserve remained uncomfortably high in March, likely reinforcing the Fed’s reluctance to cut interest rates anytime soon and … Continue reading The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. Tyler Samani-Sprunk on April 4, 2024 The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The … Continue reading HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
86% of startup founders say AI is helping their company’s GTM strategy, according to a new HubSpot report. Constantine von Hoffman on March 28, 2024 AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the use … Continue reading AI-powered martech releases and news: March 28
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. Constantine von Hoffman on March 21, 2024 Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work … Continue reading AI-powered martech releases and news: March 21
March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API. Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone. Constantine von Hoffman on March 14, 2024 A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying … Continue reading AI-powered martech releases and news: March 14
Amazon’s not-yet-released shopping assistant chatbot isn’t a disaster, but is mostly useless, according to the Washington Post. Constantine von Hoffman on March 7, 2024 The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with … Continue reading AI-powered martech releases and news: March 7
By Reuters January 18, 2024 (Reuters) — Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March, moving forward with a listing it has been eyeing for more than three years, according to people familiar with the matter. It would be the first IPO of a … Continue reading Reddit plans for IPO in March
