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Tag Archives: Market

How to use AI to find and prioritize untapped market segments

See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. Lisa Peyton on December 19, 2024   In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful … Continue reading How to use AI to find and prioritize untapped market segments

How insider trading data helps navigate market volatility

Analyzing expert trade data allows retail investors to make more informed financial decisions. BY Clemen Chiang Potential stock market volatility is a concern for 45% of retail investors, according to a recent FTSE Russell study. Amid volatility, it’s easy to get swept away by emotions like fear of missing out (FOMO). Retail investors have to navigate … Continue reading How insider trading data helps navigate market volatility

The hidden truth behind job market numbers and how they influenced the vote

November 10, 2024 The hidden truth behind job market numbers and how they influenced the vote Employment numbers looked promising, but voters sent a clear message that the economy still feels far from healthy. BY Nelson Chu The 2024 election results have laid bare a stark reality: Americans aren’t buying the rosy economic picture painted by recent … Continue reading The hidden truth behind job market numbers and how they influenced the vote

Google Lags In Mobile AI, Captures Most Search Market Share

Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share

How to make the most of your market research data

Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Shiv Gupta on September 10, 2024   Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. … Continue reading How to make the most of your market research data

Data analysis and market research top list of AI use cases

Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024   Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases

Signs Of A Stabilizing Ad Market Could Crumble

Signals Show Stabilizing Ad Market Could Crumble by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2024 Various factors led by fluctuating economic conditions, high interest rates, consumer sentiment and thoughts about the U.S. election outcome could shake up advertising return on investments (ROI) during the second half of this year as advertisers head into the … Continue reading Signs Of A Stabilizing Ad Market Could Crumble