See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. Lisa Peyton on December 19, 2024 In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful … Continue reading How to use AI to find and prioritize untapped market segments
Tag Archives: Market
How insider trading data helps navigate market volatility
Analyzing expert trade data allows retail investors to make more informed financial decisions. BY Clemen Chiang Potential stock market volatility is a concern for 45% of retail investors, according to a recent FTSE Russell study. Amid volatility, it’s easy to get swept away by emotions like fear of missing out (FOMO). Retail investors have to navigate … Continue reading How insider trading data helps navigate market volatility
The hidden truth behind job market numbers and how they influenced the vote
November 10, 2024 The hidden truth behind job market numbers and how they influenced the vote Employment numbers looked promising, but voters sent a clear message that the economy still feels far from healthy. BY Nelson Chu The 2024 election results have laid bare a stark reality: Americans aren’t buying the rosy economic picture painted by recent … Continue reading The hidden truth behind job market numbers and how they influenced the vote
How to revolutionize your market segmentation with genAI
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. Lisa Peyton on November 7, 2024 What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show … Continue reading How to revolutionize your market segmentation with genAI
Google Lags In Mobile AI, Captures Most Search Market Share
Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share
How to make the most of your market research data
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Shiv Gupta on September 10, 2024 Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. … Continue reading How to make the most of your market research data
What is driving the stock market?
September 03, 2024 What is driving the stock market? Social media is not far behind, influencing prices and market valuations. BY George Kailas What is driving the stock market? Historically this has been an easy answer: Wall Street. But with the rise of AI’s moving the markets, sometimes without rhyme or reason, and with the rise … Continue reading What is driving the stock market?
Data analysis and market research top list of AI use cases
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
Signs Of A Stabilizing Ad Market Could Crumble
Signals Show Stabilizing Ad Market Could Crumble by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2024 Various factors led by fluctuating economic conditions, high interest rates, consumer sentiment and thoughts about the U.S. election outcome could shake up advertising return on investments (ROI) during the second half of this year as advertisers head into the … Continue reading Signs Of A Stabilizing Ad Market Could Crumble
How Much Of Google Search Market Share Relies On Default Setting?
How Much Of Google Search Market Share Relies On Default Setting? by Laurie Sullivan , Staff Writer @lauriesullivan, August 15, 2024 People typically use multiple search engines. Yet a survey of 1,000 U.S. users found Google to be the most popular at 94%, followed by Bing at No. 2 with 34% of users and DuckDuckGo at … Continue reading How Much Of Google Search Market Share Relies On Default Setting?