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Signals Show Stabilizing Ad Market Could Crumble by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2024 Various factors led by fluctuating economic conditions, high interest rates, consumer sentiment and thoughts about the U.S. election outcome could shake up advertising return on investments (ROI) during the second half of this year as advertisers head into the … Continue reading Signs Of A Stabilizing Ad Market Could Crumble
How Much Of Google Search Market Share Relies On Default Setting? by Laurie Sullivan , Staff Writer @lauriesullivan, August 15, 2024 People typically use multiple search engines. Yet a survey of 1,000 U.S. users found Google to be the most popular at 94%, followed by Bing at No. 2 with 34% of users and DuckDuckGo at … Continue reading How Much Of Google Search Market Share Relies On Default Setting?
August 08, 2024 This is what was likely behind the most recent stock market blowup “Carry trades” are thought to have been the root cause of recent Wall Street mayhem. BY Reuters One of the ironies of the burst of volatility that just blindsided financial markets is its inevitability. Trades that are only feasible — and … Continue reading This is what was likely behind the most recent stock market blowup
August 05, 2024 Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars The potential purchase would give Kellanova a valuation close to $30 billion, making it one of the biggest-ever deals in the snacking industry. BY Grace Snelling One of the biggest deals in the history of the … Continue reading Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars
July 10, 2024 Housing market outlook for 2025: 8 early predictions for home prices Here’s the first round-up of where housing analysts are expecting national home prices to go next year. BY Lance Lambert Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the free, daily ResiClub newsletter. As we head into mid-July, the 2024 U.S. housing market has … Continue reading Housing market outlook for 2025: 8 early predictions for home prices
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky. Constantine von Hoffman on June 27, 2024 Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate … Continue reading How to market in the age of outrage
June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
April 15, 2024 DJT stock is taking another market beating today as Donald Trump’s trial begins Although the former president’s courtroom battle likely isn’t helping Trump Media, it’s not the main thing impacting shares right now. BY Sam Becker Donald Trump will become the first former president to stand criminal trial today, and you could say … Continue reading DJT stock is taking another market beating today as Donald Trump’s trial begins
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
