June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
April 15, 2024 DJT stock is taking another market beating today as Donald Trump’s trial begins Although the former president’s courtroom battle likely isn’t helping Trump Media, it’s not the main thing impacting shares right now. BY Sam Becker Donald Trump will become the first former president to stand criminal trial today, and you could say … Continue reading DJT stock is taking another market beating today as Donald Trump’s trial begins
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
By Ryan McCarthy February 02, 2024 This year, something unusually dark is happening in an industry that is, by design, quite used to handling bad news. In a strong economy, with unemployment near a 50-year low, virtually every single part of the news business—digital media, local news, TV, print, podcasts, and documentaries—is laying off … Continue reading Why does journalism seem like it’s collapsing? Call it market failure
By Lance Lambert December 03, 2023 Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the daily free ResiClub newsletter. Roam CEO Raunaq Singh has a bold plan to unlock housing affordability: Connect homebuyers with home sellers who have mortgages eligible to be “assumable,” enabling buyers to take over the existing mortgage, including its … Continue reading A back door to a 3% mortgage rate? This startup has a plan to unlock housing market affordability
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Geoff Crain on October 23, 2023 This article was co-authored with Ed Crain, President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, … Continue reading How brands should react to market slowdowns
By Thomas Jonas October 09, 2023 One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but not so much that consumers outright reject it (remember Google Glass?)—is likely the most crucial decision your … Continue reading Create your market by being recognizable but different
By Sam Becker October 06, 2023 The era of confounding economic data and indicators stretches on. The latest jobs report, released Friday, shows that the economy added 336,000 jobs during September, leaving the unemployment rate at 3.8%, a sign that the labor market remains strong, despite fears that the Federal Reserve’s interest rate hikes … Continue reading The Great Mismatch: With millions of open positions, why does the job market feel so dire?
