Tag Archives: Marketer

Why delegating makes you a stronger email marketer

Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers. Ryan Phelan on July 18, 2024 “How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home where it belongs, but my heart is still on the beach, … Continue reading Why delegating makes you a stronger email marketer →

Google launches marketer resource center and AI recommendation tool

Google AI

The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024 Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool →

Email automation tools for the savvy marketer

Email Marketing Tools

Discover the email automation features you need and how AI will change them going forward. Mike Pastore on January 19, 2024 Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch … Continue reading Email automation tools for the savvy marketer →

Before you hire another marketer, do these 5 things first

Marketing Effective Hiring

Consider these cost-effective alternatives to expanding your team’s capabilities and ensuring marketing success. Tim Parkin on October 4, 2023 Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a … Continue reading Before you hire another marketer, do these 5 things first →

15 cutting-edge tools every B2B marketer should know

B2B Marketing Challenges

B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know →

How to survive and thrive as an elite marketer

Marketing Agility

By Jeff Beer April 15, 2023 When Visa hired Frank Cooper III as its new chief marketing officer in March 2022, it was a sign that the financial services and payments company was ready to make significant changes in how it operated as a brand. Cooper joined after five years as CMO … Continue reading How to survive and thrive as an elite marketer →

AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row

Marketing Innovation

By Jeff Beer March 16, 2023 For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award. The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s … Continue reading AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row →

4 steps to becoming a more strategic marketer in 2023

Marketing Strategy

In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner. Stacey Ackerman on February 7, 2023 In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What … Continue reading 4 steps to becoming a more strategic marketer in 2023 →

Why Ken Block was such a masterful marketer

Marketing Innovation

By Jeff Beer January 03, 2023 On Monday, DC Shoes cofounder, Hoonigan founder, and rally-car driver Ken Block died in a snowmobile accident at the age of 55. Block is perhaps best known among mainstream audiences for his groundbreaking Gymkhana rally-car-stunt driving series, launched in 2008, which has attracted more than 500 million views … Continue reading Why Ken Block was such a masterful marketer →

What every marketer needs to know about programmatic advertising

Programmatic Advertisement

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising →