Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Sean Zinsmeister on June 27, 2016 at 12:46 pm As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better … Continue reading What does intent data mean for the data-driven marketer?
by Allison Checchi June 24, 2016 Follow @AllisonChecchiJune 24, 2016 With mobile and social media on the rise, today’s consumer is always connected. For the small business marketer, this means there are more opportunities than ever before to reach potential customers. And yet many small businesses remain slow to adapt to the demands of the … Continue reading 3 Things Every Marketer Should Know About Growing Business Online
by Ed Leake June 17, 2016June 17, 2016 I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective. But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results. ‘Delighting customers’ is just … Continue reading How A Social Media Strategy Map Made Me A Better Marketer
by Nicholas Boodram June 8, 2016June 8, 2016 You’re afraid that they’ve moved on. Aren’t you? Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Their attention is on Snapchat and you know it. But you’re also aware that you don’t know enough about the app to … Continue reading 10 Surprising Snapchat Secrets Every Marketer Should Know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Khalid Saleh on May 31, 2016 For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement … Continue reading 7 essential Google Analytics reports every marketer must know
by Adam Frankel May 22, 2016 Follow @FrankelInteractMay 22, 2016 There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email marketer has two options; stop following them or ending up as a wishing they had. … Continue reading 5 Mistakes Every Email Marketer Needs to Avoid
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to … Continue reading The 5 best digital marketing courses for the modern-day marketer
by Caleb Cousens April 18, 2016 Follow @CalebCousensApril 18, 2016 Ever been on social media, or reading an article when an acronym crosses your path that you don’t know? Frustrating isn’t it? And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of … Continue reading 149 Marketing Acronyms that Every Online Marketer Needs to Know
by Ben Slepp April 17, 2016April 17, 2016 Everyone is a designer. Well, at least everyone has the potential to be a designer, and that’s because people understand basic design principles whether they realize it or not. For example, when you approach a door you might clearly know whether to push or pull the door … Continue reading The Doors to Design: 10 Essential Terms Every Marketer Needs to Know
by Andre W. Klein April 14, 2016 Follow @akleines2April 14, 2016 If you’re looking to make a ton of money online, then the best option for the widest selection of people is undoubtedly affiliate marketing. This is the online business model with the lowest barriers to entry that anyone can learn and anyone can master. … Continue reading The Life of an Affiliate Marketer – What You Can Expect
