Tag Archives: Marketer

Mobile marketer Kahuna adds Locales tool for language and location targeting

Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting

The Best Landing Page Tools Every Marketer Must Have

by Christopher Jan Benitez March 30, 2016 Follow @christopherjanbMarch 30, 2016 Source: Pixabay Developing and optimising landing pages the old fashioned way require a ton of work. After designing a layout, writing all the codes, and producing your copy, you also need to measure the performance of your landing pages to increase conversions. However, gathering … Continue reading The Best Landing Page Tools Every Marketer Must Have

15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

By Jessica Davis|2016-01-31T14:11:21+00:00February 4th, 2016|Social Media Marketing|0 Comments Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in … Continue reading 15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

Is New Product Success that Obvious? New Marketer Insights.

by Randall Beard January 20, 2016January 20, 2016 In Duncan Watts’ insightful book, Everything Is Obvious, Once You Know the Answer, he suggests that common sense often misleads us when it comes to forecasting, success, and the drivers thereof. Nowhere is this truer than with a new product. For most FMCG (Fast Moving Consumer Goods) … Continue reading Is New Product Success that Obvious? New Marketer Insights.

3 Email Marketing Tools Every Marketer Should Use

by Michael Peggs January 13, 2016 Follow @MichaelPeggsJanuary 13, 2016 Email marketing might not be as glamorous as the latest social marketing trend (like Snapchat), but it continues to be the best performing internet marketing strategy out there. According to McKinsey’s iConsumer Survey, email marketing is 40% more effective when it comes to acquiring new … Continue reading 3 Email Marketing Tools Every Marketer Should Use

Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?

by Denise Chan December 18, 2015 Follow @https://twitter.com/mailjetDecember 18, 2015 From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature on the blog.  Another great point to be thinking about during … Continue reading Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?

10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist

You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label. Josh Dreller on December 17, 2015 A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various interpretations out there identifies three … Continue reading 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist

3 Game-Changing Ways to Think Like a Content Marketer in PPC

Margot da CunhaNovember 5, 2015 When you picture a paid search marketer you likely envision a mathematical, keyword-researching data genius who creates campaigns with the flick of her wrist and pulls Google Analytics reports in her sleep. On the other hand you might envision a content marketer as an artistically blessed writer whose eloquent way … Continue reading 3 Game-Changing Ways to Think Like a Content Marketer in PPC