Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
Ryan Phelan — March 28, 2018 Follow @ryanpphelan — March 28, 2018 At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to … Continue reading 4 Tips to Becoming a Killer Data-Driven Marketer
Shane Barker — March 12, 2018 Follow @shane_barker — March 12, 2018 For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a … Continue reading Every Marketer Should Focus on These 5 SEO Tactics
Kayleigh Karutis — November 22, 2017 — November 22, 2017 Digital marketing is more than knowing how to run a Facebook ad campaign or conduct SEO research. It’s a set of skills and a way of thinking that, when taken holistically, can add incredible – even business-changing – insight to an organization, no matter how … Continue reading A Day In The Life Of A Digital Marketer
Igor Gorbatko — November 19, 2017 Follow @igorbatkoGE — November 19, 2017 Image credit If you are a startup founder, hiring the right talent is among your top challenges. And when it comes to finding a growth marketer to help you build on the initial traction, the search can get overwhelming very fast. Faced with … Continue reading Why You Should Hire a Consultant as Your First Growth Marketer
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Sweta Patel on October 9, 2017 As a marketer, you know how much competition there is just … Continue reading Are you a marketer? You need to be marketing yourself
Mahima Anand Sharma — September 27, 2017 Follow @_mas16 — September 27, 2017 Source: Designed by iconicbestiary / Freepik “They always say time changes things, but you actually have to change them yourself.” – Andy Warhol Couldn’t agree more! As for my fellow marketers, there is a lot to catch up in the times to … Continue reading 5 Simple Design Tips a Marketer Can’t Afford to Miss
Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 In a cutthroat world where businesses are competing so heavily against one another, it’s important your brand knows how to effectively cut through the noise and market your brand to be the best of the best. And one of the best investments you … Continue reading 4 Interview Questions You Must Ask Your Next Digital Marketer Before Hiring Them
