Tag Archives: Marketer

Onboarding a Digital Marketer the Right Way

Jess Chorney — March 8, 2017 — March 8, 2017 As a co-op student switching from job to job in four-month intervals, I am far too familiar with the dreaded onboarding process. I’ve spent hours staring at computer screens wondering when I will start to feel like a valued part of the team. Have you … Continue reading Onboarding a Digital Marketer the Right Way →

What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’

Marketing Strategy

What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ by Elizabeth Hellman, Columnist, March 2, 2017 In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism’s elite for its bold stance and courageous call to action. … Continue reading What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ →

5 Social Media Tools Every Smart Marketer Uses

Social Media Tools

Parker Davis — February 20, 2017 Follow @answer1— February 20, 2017 Are you getting the most out of your social media marketing? For most businesses, the answer is “No.” One of the big reasons why is that these businesses aren’t using the right tools. You see, without the right social media tools, it’s difficult to … Continue reading 5 Social Media Tools Every Smart Marketer Uses →

Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer

SaaS Marketing

Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer →

The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time

Effective Hiring

by Mark Miller Follow @MMtwopointfiveOctober 23, 2016 Having the right evaluation tools and systems in place during and after a job interview makes all the difference in choosing the top performer from any candidate pool. One of the best ways to maximize your odds of a great hire is to use a specialized interview evaluation … Continue reading The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time →

5 fundamentals of digital advertising every marketer should know

Digital Marketing Trends

As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016 When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know →

15 Reasons Every Marketer Needs Their Own Website

Website Guidelines

by John Hodge Follow @johnahodgeOctober 12, 2016 Okay so, it’s common knowledge that marketing technology is always changing. The thing is, this constant expansion in tech has implications on a marketer’s ability to keep up with it. Reading articles about what’s new isn’t good enough. Clients have questions, and the answers to them can’t rely … Continue reading 15 Reasons Every Marketer Needs Their Own Website →

Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections

Digital Transformation

by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections →

7 Invaluable Email Marketing Resources Every Marketer Needs To Bookmark Right Now

Email Marketing

by Mark Simmons Follow @mixeddigitalAugust 31, 2016 When it comes to keeping up with email marketing trends, defining the ideal email strategy and increasing click through rates, you need access to the best resources to achieve the results you want. Following are 7 invaluable email marketing resources all marketers need to bookmark. 1. HubspotBy now … Continue reading 7 Invaluable Email Marketing Resources Every Marketer Needs To Bookmark Right Now →

10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer

Digital Marketing

by Brian Jensen Follow @Brian_A_JensenAugust 31, 2016 Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” … Continue reading 10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer →