by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
August 4, 2016 According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase. The majority of brands, whether B2B or consumer companies, have an audience of prospective customers seeking information from your existing clientele. Good marketers … Continue reading 4 Referral Marketing Tips That Will Make You A Better Marketer
by Junaid Ali Qureshi July 29, 2016July 29, 2016 How effective is your digital marketing strategy? Would you consider yourself a successful digital marketer? If that question makes you feel queasy, you’re not alone. Digital marketing is hard to get right, and it’s changing every day. The only way to keep up with these changes … Continue reading 11 Advanced Tips To Be A Successful Digital Marketer
Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want. Amy Bishop on July 28, 2016 I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty … Continue reading Perfect your agency pitch: tips from an in-house marketer
by Anthony Myers July 25, 2016July 25, 2016 The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers begin their buying process with a search engine.” We know the value of this popular … Continue reading SEO 101: What Every Marketer Should Know About SEO Traffic
by Alan Lam July 22, 2016July 22, 2016 Autoresponders are highly profitable – no matter what industry you’re based in. It’s the type of strategy smart marketers invest their time in because when done right, the profit substantially outweighs the cost. Today I’m going to teach you: What an autoresponder is What type of autoresponder … Continue reading 3 Email Autoresponders Every Marketer Should Invest In
Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job. Kerry Jones on July 20, 2016 The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a … Continue reading What do employers look for in a content marketer?
by Liesa Opitz July 19, 2016July 19, 2016 In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring … Continue reading Instagram Analytics: 7 Metrics Every Marketer Should Track
by Jasmine Cortez July 18, 2016July 18, 2016 Field Marketing is a role that bridges the gap between sales and marketing. As a field marketer, my goals are often tied to the success of the sales team. One of the many factors that leads to field marketing success is developing a relationship with sales that … Continue reading 5 Ways To Align With Sales As A Field Marketer
by Thom Forbes, Featured Columnist, (July 08, 2016) In advance of the peak of the second-largest retail season early next month, the PMX Agency recently released its sixth annual Back to School Trend Report with a wide variety of insights into both the K-12 and college markets. Among its top-line findings: Online behavior has become … Continue reading Social Lessons For The Back-To-School Marketer
