Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024 by Joe Mandese  @mp_joemandese, March 4, 2022 An ad industry initiative to develop a new system enabling marketers to have sublime control over the reach and frequency of ads exposed to individual consumers without personally identifying them is expected to be operational by the U.S. as … Continue reading Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024 →