Tag Archives: Marketers

A marketer’s guide to implementing generative AI

Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024   GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI

Why marketers need to master capability assessment and tool procurement

With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. Ana Mourão on October 15, 2024   In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision.  This article focuses … Continue reading Why marketers need to master capability assessment and tool procurement

Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024   Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Why AI’s agents and commodification are good news for marketers

The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. Constantine von Hoffman on September 26, 2024    This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as … Continue reading Why AI’s agents and commodification are good news for marketers

Nearly half of US consumers feel ignored by marketers

Paying more attention to values and preferences could lead to more business with turned-off customers. Chris Wood on September 11, 2024   Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. … Continue reading Nearly half of US consumers feel ignored by marketers

The AI-powered marketer’s roadmap to the future of content

Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024   We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.”  Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content