Bev Marketers Innovate To Quench Summer Thirst Trends by Les Luchter , Staff Writer, June 23, 2023 Beer drinkers need the coldest, non-diluted beverages. Drinkers like the convenience of stacking non-alcoholic beverages on top of alcoholic ones to space out their liquor consumption. These two trends led to bev marketers creating new merch just in … Continue reading Bev Marketers Innovate To Quench Summer Thirst Trends
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off. Ryan Phelan on June 13, 2023 If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the … Continue reading Email marketers: What’s on your vacation to-do list?
B2B Marketers Need Content Personas by Mark Morse , June 8, 2023 The following was previously published in an earlier edition of Marketing Insider. Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives — everything they do, think, experience, and feel within their … Continue reading B2B Marketers Need Content Personas
SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion. Constantine von Hoffman on June 7, 2023 More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is … Continue reading 51% of SMB marketers say they’re stuck with redundant martech
Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data
artificial intelligence Study: Marketers Quickly Take To Generative AI by Todd Wasserman , May 25, 2023 Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it … Continue reading Study: Marketers Quickly Take To Generative AI
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey. Kim Davis on May 22, 2023 Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing … Continue reading Marketers under pressure to cut martech spend
8 SEO Tips for Digital Marketers Deanna Ritchie / 19 May 2023 Everyone wants better search engine rankings, but it takes hard work and determination to get there. There are certain techniques and SEO tips you’ll need to employ to get results, and it won’t happen overnight. For example, you’ll need strong on-page SEO … Continue reading 8 SEO Tips for Digital Marketers
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them? Chris Wood on May 16, 2023 AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them? Do they have the skills needed to adopt this … Continue reading What marketers should keep in mind when adopting AI
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content. Constantine von Hoffman on May 8, 2023 Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, … Continue reading 73% of marketers now using generative AI tools
