41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI
Here’s how to incorporate generative AI into your keyword research, content creation and data analysis efforts. Michael Brito on April 28, 2023 As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we … Continue reading 3 ways B2B marketers can use generative AI
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
Conquer the customer journey with these top-performing campaigns. Bloomreach on April 17, 2023 With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct … Continue reading A must-read Guide for DTC Marketers by Bloomreach
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023. Chris Wood on April 12, 2023 Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds … Continue reading DTC marketers planning to up CTV/OTT spend this year
Oracle says the argument is over and the unified platform beats collections of best of breed solutions. Kim Davis on April 10, 2023 Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving … Continue reading Marketers need a unified platform, not more standalone tools
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here’s a framework for overcoming customer indecision and accelerating revenue. Scott Vaughan on April 7, 2023 Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing … Continue reading How B2B marketers can help sales overcome customer indecision
It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Michael Brenner on March 22, 2023 Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in … Continue reading A B2B marketer’s guide to long-form content
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform. Chris Wood on March 21, 2023 Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run … Continue reading LinkedIn releases new Pages features for B2B marketers
