Tag Archives: Marketers

Email marketers sharpen deliverability tactics at MailCon

Email Marketing Tips

Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. Chris Wood on August 14, 2024 Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the … Continue reading Email marketers sharpen deliverability tactics at MailCon →

Marketers must adapt to a changing world

Marketing Transformation

The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Jay Mandel on August 13, 2024 Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and … Continue reading Marketers must adapt to a changing world →

Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Marketing Technology AI-Powered

The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024   The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove →

Urban digital transformation: Insights for marketers from global smart cities

Digital Transformation

Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024   As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities →

Why marketers must combat the hidden threat of MFA sites

Website Security

Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024     In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites →

How behavioral economics can be the marketer’s secret weapon

Economic Development

Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024   In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon →

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Olympic

Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024   Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement →

How marketers can break free from decision fatigue

Marketing Strategy

Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts. Ali Schwanke on July 18, 2024     If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, … Continue reading How marketers can break free from decision fatigue →

Why brand trust is declining and how marketers can earn it back

Branding Strategy

Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. RJ Licata on July 12, 2024   Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics … Continue reading Why brand trust is declining and how marketers can earn it back →

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