Tag Archives: Marketers

How intent data leads to B2B marketers getting their signals crossed

Intent Data Marketing

Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024   Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed →

Why first-party data alone won’t solve marketers’ challenges

Marketing Challenges

Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024   First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges →

61% of marketers still relying on third-party data

Marketing Software

Salesforce’s State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Constantine von Hoffman on July 3, 2024   Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. … Continue reading 61% of marketers still relying on third-party data →

How marketers can harness the strengths of traditional and streaming TV

Streaming Platforms

Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. Nick Jankowski on June 27, 2024   The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities … Continue reading How marketers can harness the strengths of traditional and streaming TV →

How to bridge the gap between creative marketers and marketing analysts

Marketing Analytics

Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024   Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts →

B2B marketers say improving data quality is top priority

Data Quality

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024   Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority →

Marketers, it’s time to walk the walk on responsible media

Social Media Regulations

Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability. Angelina Eng on June 7, 2024   As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into … Continue reading Marketers, it’s time to walk the walk on responsible media →

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