Tag Archives: Marketers

B2B marketers say improving data quality is top priority

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024   Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority

Marketers, it’s time to walk the walk on responsible media

Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability. Angelina Eng on June 7, 2024   As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into … Continue reading Marketers, it’s time to walk the walk on responsible media

5 questions marketers should ask before implementing Gen AI

 May 23, 2024 5 questions marketers should ask before implementing Gen AI Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way. BY Barie Carmichael and Praveen Krishnamurthy Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, … Continue reading 5 questions marketers should ask before implementing Gen AI

What can a potential U.S. TikTok ban teach marketers?

Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024   As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?

As lead gen grows on social media, marketers discuss what’s working

Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024   It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working

Email excellence: The top 10 traits of highly effective email marketers

What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers