May 23, 2024 5 questions marketers should ask before implementing Gen AI Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way. BY Barie Carmichael and Praveen Krishnamurthy Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, … Continue reading 5 questions marketers should ask before implementing Gen AI
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024 As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?
The biggest problem with the new law? It doesn’t protect American’s data and leaves marketers with 16 states’ different privacy regulations. Constantine von Hoffman on April 24, 2024 The new law to ban or force the sale of TikTok creates a problem for marketers beyond the loss of a popular advertising channel. The law aims … Continue reading What marketers need to know about the TikTok ban
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. Ana Mourão on April 5, 2024 In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to … Continue reading How marketers can help boost martech utilization
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers
The 20-year-old social media platform is a hot topic now. Here’s what you need to know about it get the most for your marketing dollar. Constantine von Hoffman on April 24, 2024 Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for … Continue reading A marketer’s guide to Reddit
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. Chris Wood on March 27, 2024 Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption … Continue reading How marketers are investing in games: IAB PlayFronts
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
