Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency. Benjamin Bloom on February 26, 2024 One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants … Continue reading How marketers can reinvent the IT-marketing dynamics
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools
Who the winners were during the Big Game — on streaming, social media and audience engagement. Chris Wood on February 13, 2024 As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of … Continue reading 5 Super Bowl LVIII takeaways for marketers
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks. Marc Sirkin on February 2, 2024 MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, … Continue reading A deep dive into how marketers use MarTechBot
Marketers say Google ad reps don’t seem to know much about services, can’t get routine problems corrected and use scare tactics to sell. Nicola Agius on January 16, 2024 Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion … Continue reading Marketers fume as Google Ads’ customer service hits ‘all-time low’
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. Chris Wood on January 11, 2024 When done right, email is an effective, low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of … Continue reading 2024 Predictions: Email captures marketers’ attention
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
