Tag Archives: Marketers

Email marketers may be hit by Google’s mass account removal

Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others. Mike Pastore on November 29, 2023 In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which … Continue reading Email marketers may be hit by Google’s mass account removal →

How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Career Evolution

Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey →

5 Black Friday trends marketers can act on this holiday season

Black Friday

42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season →

How marketers are adopting AI in their work

Marketing AI

Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers. Chris Wood on November 9, 2023 If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI … Continue reading How marketers are adopting AI in their work →

3 ways email marketers should actually use AI

Email Marketing Mistakes

Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Brian McKenna on November 1, 2023 I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: … Continue reading 3 ways email marketers should actually use AI →

Email marketing strategy: A marketer’s guide

Email Marketing Strategy

An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide →

How Technologists Are Selling AI To Marketers

Marketing Technology AI

How Technologists Are Selling AI To Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2023 Artificial intelligence grew up this year, advancing into generative and other types. It is changing search advertising and marketing, television and other media, as well as how creative is produced and automated. It has become the dominant theme across … Continue reading How Technologists Are Selling AI To Marketers →

Chrome’s IP address protection initiative presents new challenges for marketers

Google Security

IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023 Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers →

A marketer’s guide to AI: The new frontier of visual content

Marketing Guide

Here’s what you need to know about AI’s role in visual content creation and the two types of genAI tools for your creative needs. Lisa Peyton on October 25, 2023 (This is the third article in a series about how generative AI is impacting marketing. The first part is The rise of generative AI and … Continue reading A marketer’s guide to AI: The new frontier of visual content →

Optimizely: A unified workflow for marketers

Marketing Tools

Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers →