Tag Archives: Marketers

TransUnion unveils enhanced identity graph for marketers

Identity Management

TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers →

How can marketers help make customer data available automatically and fast?

Customer Data

Here’s actionable advice on automatically and quickly converting data from a range of channels into data you can use. Ana Mourão on January 2, 2024 There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms … Continue reading How can marketers help make customer data available automatically and fast? →

Marketers can now use topic tags on Threads to boost engagement

Meta Threads

Topic tags are similar to Instagram hashtags, but there are some differences. Nicola Agius on December 8, 2023 Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search … Continue reading Marketers can now use topic tags on Threads to boost engagement →

From tech tools to personalized presents: Holiday gifts marketers actually want

Holiday Gifts Season

This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life.  Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want →

AI is adding to marketers’ responsibilities while diminishing their influence

Marketing AI

Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence →

How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Career Evolution

Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey →

5 Black Friday trends marketers can act on this holiday season

Black Friday

42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season →

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