Tag Archives: Marketers

The email marketer’s guide to effective marketing automation

Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation →

Marketers more optimistic even as budgets fall

Marketing Budgets

Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down. Constantine von Hoffman on October 16, 2023 Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the … Continue reading Marketers more optimistic even as budgets fall →

73% of marketers planning to up RMN spend

Marketing Planning

43% of those surveyed reported positive results from campaigns already run on retail media networks. Chris Wood on October 11, 2023 In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital … Continue reading 73% of marketers planning to up RMN spend →

Are marketers cooling on CDPs?

Customer Data Platforms

A survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely. Chris Wood on October 9, 2023 The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP … Continue reading Are marketers cooling on CDPs? →

Marketers Split On How To Price Services

Marketing Performance

Marketers Split On How To Price Services by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2023 Advertising and marketing agencies are split on how to price paid ad and organic services, and many participants in a survey say they still prioritize optimizing keyword research despite all the technology available to do tasks like this this … Continue reading Marketers Split On How To Price Services →

How experimental marketers can drive martech utilization

Marketing Technology

Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization →

A marketer’s guide to AI: Working with text generators

Marketing Guide

Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Lisa Peyton on September 28, 2023 (This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of … Continue reading A marketer’s guide to AI: Working with text generators →

Two-thirds of marketers report mid-year budget cuts

Marketing Budgets

With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email. Chris Wood on September 26, 2023 Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out … Continue reading Two-thirds of marketers report mid-year budget cuts →

The rise of generative AI: A marketer’s guide to textual and visual AI content

Generative AI

The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer’s tool-kit. Lisa Peyton on September 11, 2023 I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI … Continue reading The rise of generative AI: A marketer’s guide to textual and visual AI content →

3 ways to align marketers to business outcomes

Marketing Trends

Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Stacey Ackerman on September 5, 2023 Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? … Continue reading 3 ways to align marketers to business outcomes →