Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible. Pamela Parker on August 24, 2023 By definition, account-based marketing (ABM) is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences. Tim Parkin on August 9, 2023 Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t … Continue reading These are the best marketers in the world
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey. Chris Wood on August 9, 2023 Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according … Continue reading 70% of SMB marketers willing to pay more for tools with AI or automation
Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
