Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR by Laurie Sullivan @lauriesullivan, July 18, 2023 Newswire launched two tools Tuesday based on artificial intelligence to help marketers, copywriters, and content creators craft and optimize press releases and other content. Almee, an artificial intelligence (AI) writing assistant and recommendation engine, allows users to … Continue reading Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
We explore some legitimate complaints marketers have about the new Google Analytics UI. Nicola Agius on July 10, 2023 Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the … Continue reading Marketers are having problems with the GA4 user interface
Marketers Offered Identity-Free Personas by Ray Schultz , July 5, 2023 Nano Interactive has debuted a platform that it says can help marketers target advertising without the use of cookies. The new product, Intent Personas, allows brands to “reach demographics without relying upon any kind of personal data,” says Carl White, CEO, Nano Interactive. White … Continue reading Marketers Offered Identity-Free Personas
Unlucky for some? 13 of the funniest reactions to Google’s now mandatory analytics solution. Nicola Agius on July 5, 2023 Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get … Continue reading Marketers roast Google Analytics 4
Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2023 Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge. Aspartame, the common artificial sweetener used in some Snapple drinks, and products such as Coca-Cola … Continue reading Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot
