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Tag Archives: Marketing

These are the marketing activities most likely to convert visitors to prospects

Marketing Operations

Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects →

AI is making a major impact of email marketing teams, report finds

Email Marketing Strategy

AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025       More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds →

Why ‘head of marketing’ is the most misunderstood title in startups

Marketing Operations

Why ‘head of marketing’ is the most misunderstood title in startups Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone. May 20, 2025     “Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It … Continue reading Why ‘head of marketing’ is the most misunderstood title in startups →

Crumbl’s legal trouble shows the risks of shortcut marketing

Marketing Technology

Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here’s how to avoid the same mistake. Jay Mandel on May 16, 2025       In April, Warner Music Group sued the viral bakery chain Crumbl for $ 23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper … Continue reading Crumbl’s legal trouble shows the risks of shortcut marketing →

Why the future of marketing depends on a smarter MOps function

Marketing Operations

Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. Greg Kihlstrom on May 15, 2025       Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, … Continue reading Why the future of marketing depends on a smarter MOps function →

Amplitude brings marketing and product teams together in one platform

Product Marketing

Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025       In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform →

How smarter campaign modeling and automation drive real marketing ROI

Marketing ROI

How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025     Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI →

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