Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Uptempo on September 20, 2024 Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets … Continue reading Fueling better marketing plans with Shell by Uptempo
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024 Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year. Alexander Melone on September 13, 2024 Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your … Continue reading 6 tips for creating a winning email marketing calendar
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. Andrew Frank on September 9, 2024 This article was co-authored by Nicole Greene. Generative AI is opening the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at … Continue reading What marketing can teach the enterprise about AI
