Tag Archives: Marketing/Media

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value