Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It’s a struggle. Kim Davis on April 25, 2024 In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of … Continue reading SMBs are investing more time and resources in marketing
April 26, 2024 Tesla axed its entire marketing team—here’s why that matters It’s a reminder of just how little Tesla has invested in its own brand beyond Elon Musk. BY Jeff Beer News broke earlier this week that Tesla had laid off its entire 40-person marketing and growth content team, barely a year after starting it. … Continue reading Tesla axed its entire marketing team—here’s why that matters
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. Natalie Jackson on April 22, 2024 If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a … Continue reading 7 steps to creating an audience-based B2B marketing plan
April 18, 2024 Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE The Denver-based company, which works with popular retailers such as Best Buy and Home Depot, will further test investor appetite for tech-focused public offerings. BY Michael Grothaus Today, another tech company is going public. This time it’s Ibotta Inc, … Continue reading Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Chris Wood on April 18, 2024 Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center … Continue reading Adtech’s approaches to greener marketing
April 18, 2024 Celebrating the best in email marketing The Forward Awards recognize cutting-edge email marketing campaigns from around the world. How does your organization stack up? BY FastCo Works Inboxes can be crowded, chaotic spaces, full of voices competing to get your attention. The best email marketing cuts through the noise to reach consumers in … Continue reading Celebrating the best in email marketing
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI. Pamela Parker on April 18, 2024 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing … Continue reading What is marketing work management?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. Alan K’necht on April 16, 2024 It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require … Continue reading Adopting consent-based analytics for long-term marketing success
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
