Tag Archives: Marketing

7 ways to end the sales and marketing Catch-22

Marketing Skills

Sales and marketing have entered a vicious cycle of “more is better” without considering performance. Here’s how to break it. Scott Gillum on December 11, 2023 In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where … Continue reading 7 ways to end the sales and marketing Catch-22 →

3 tips to tackle the annual marketing budget challenge

Marketing Budgets

Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results. Justin Sharaf on December 5, 2023 Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the … Continue reading 3 tips to tackle the annual marketing budget challenge →

AI driving an exponential increase in marketing technology solutions

AI Marketing Tools

Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions →

6 ways to use generative AI for your marketing

Generative AI

Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Katie Robbert on December 1, 2023 Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement.  Understanding and … Continue reading 6 ways to use generative AI for your marketing →

Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win

Marketing Skills

  By Chris Morris December 01, 2023 Red Lobster’s biggest promotion might be gobbling up its profits and causing some concerns in the finance department, but it may still be a win for marketing. The restaurant chain made headlines this week when it announced its Endless Shrimp deal was part of the reason it reported … Continue reading Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win →

How to optimize sales and marketing processes for efficient customer acquisition

Customer Acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition →

Marketing value and data: Doing more with less

Marketing Data

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less →

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