By Tim Ringel November 29, 2023 You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of artificial intelligence (AI) technology. It’s the shiny new object of the moment that has captured our attention, and it’s driving agencies and brands into a mad dash … Continue reading Why we’re marketing: We’re trying to sell something
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team
Here’s how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time. Ana Mourão on November 21, 2023 Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as … Continue reading How to use conversion data to enhance top-of-funnel marketing
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right. Michael Brenner on November 20, 2023 Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey … Continue reading The power of curated content in B2B marketing
The Extent to Which AI Can Help Your Digital Marketing Campaign Elijahj Williams / Last Updated: Nov 20, 2023 Artificial Intelligence is gradually becoming an integral part of everything. The demand for advanced technologies and automation is driving the AI revolution. It is no longer science fiction or something we associate only with robots … Continue reading The Extent to Which AI Can Help Your Digital Marketing Campaign
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization
Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later. Steve Petersen on November 16, 2023 We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing … Continue reading Marketing projects: Why you should compile questions in advance
ChatGPT isn’t always enough: After losing the search engine wars to Google’s wallet, Microsoft rebrands Bing Chat to CoPilot. Constantine von Hoffman on November 16, 2023 ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it … Continue reading The latest AI-powered marketing tech releases
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs
