B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine von Hoffman on October 30, 2024 Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial … Continue reading Beyond the funnel: A new approach to content marketing
Mining customer data for insights, and turning those insights into actions, is easier than ever before. Mike Pastore on October 25, 2024 For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer … Continue reading How a free AI tool will help you develop a customer marketing strategy
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024 How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting
LinkedIn is a behemoth in B2B marketing. Here’s our guide to the site’s tools, marketing strategies and best practices. Constantine von Hoffman on October 18, 2024 Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot … Continue reading LinkedIn marketing: What you need to know
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. Sue Wolski on October 17, 2024 Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational … Continue reading How to achieve operational maturity in marketing with a multishoring talent approach
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. Michele Morelli on October 16, 2024 As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most … Continue reading How AI and ML bridge the attribution disconnect across marketing channels
Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. Shama Hyder on October 15, 2024 We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust … Continue reading How customer-centric marketing fuels long-term success
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations. MarTechBot on October 14, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving marketing operations performance: Best of the MarTechBot
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ Mike Pastore on October 11, 2024 Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of … Continue reading What the LinkedIn debate over a HockeyStack report says about B2B marketing
