CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. Andrew Frank on September 9, 2024 This article was co-authored by Nicole Greene. Generative AI is opening the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at … Continue reading What marketing can teach the enterprise about AI
What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024 What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy
These five trends are knocking traditional B2B marketing sideways. They’re here to stay. Ruth Stevens on August 26, 2024 Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here … Continue reading 5 key trends we’re seeing in B2B marketing
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024 Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024 Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. Mark Ogne on August 7, 2024 As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. … Continue reading Unlocking AI’s potential in B2B marketing
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
