AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024 Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it
Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. Geoff Crain on July 17, 2024 Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. … Continue reading Why digital out-of-home advertising is summer 2024’s marketing powerhouse
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. Jim Ewel on July 9, 2024 What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing … Continue reading A people-friendly approach to adopting AI in marketing
What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Bunny Tharpe on July 2, 2024 To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so … Continue reading 5 big ways to turn up the voice of your customer in your marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards. Shama Hyder on July 1, 2024 You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that … Continue reading GDPR is a help, not a hindrance, to marketing
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Laurie Miller on June 28, 2024 Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to … Continue reading How to measure the impact of brand marketing
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Brianna Miller on June 28, 2024 In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. … Continue reading 7 marketing strategies to conquer decision paralysis
Marketing leaders need to understand the brain’s role in minimizing threats and maximizing rewards to transform team dynamics. Hana Jacover on June 24, 2024 Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. … Continue reading Why psychological safety is the key to marketing team innovation
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024 HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing
