Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases. Amanda Giacobassi on June 18, 2024 Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication … Continue reading Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows
Refinement is the theme this month, focusing on improving features for better user experiences and functionality. Gally Articola on October 30, 2023 Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. … Continue reading Marketo’s October 2023 releases: A manager’s guide
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Shannon Kelly on October 3, 2023 The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also … Continue reading Marketo’s September 2023 releases: A manager’s guide
Create better visualizations and reduce troubleshooting time with Marketo’s latest features. Lindsay Fay on August 4, 2023 Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users … Continue reading Marketo’s July releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few. John Francis on March 16, 2022 One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company … Continue reading Marketo’s March ‘22 release: Let’s chat
