Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration. Gene De Libero on June 20, 2024 My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your … Continue reading 3 more pointers to navigate the confusing martech marketplace
April 12, 2024 Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant In his letter to shareholders this week, Jassy was focused on the potential of “generative AI.” What he didn’t acknowledge was how AI has already made the site worse. BY Clint Rainey On Thursday, Amazon CEO Andy Jassy … Continue reading Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant
eBay Makes Its Marketplace A ‘Magical’ Place by Laurie Sullivan , Staff Writer @lauriesullivan, July 28, 2023 The ecommerce marketplace eBay has caught the generative artificial intelligence (GAI) bug and is building a foundation of tools across the site to help advertisers and those who list products for sale. “The foundational work we’ve accomplished over the … Continue reading eBay Makes Its Marketplace A ‘Magical’ Place
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
By Sam Becker March 24, 2023 Mental health continues to be a top concern for millions of Americans. That includes children’s mental health, which is the single most concerning topic for U.S. parents, according to recent data from Pew Research. Evidently, investors and entrepreneurs have taken notice. Mental health is prominently featured on this … Continue reading Mental health emerges as the fastest-growing marketplace for startups, and it’s not even close
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
eBay is buying the trading card marketplace TCGplayer for $295 million Amrita Khalid @askhalid eBay is placing a big bet on the booming trading card industry. The company is set to buy TCGplayer — an online marketplace for trading card games — in a deal valued up to $295 million, it announced today. Launched … Continue reading Workers at trading card marketplace TCGplayer form eBay’s first union
Agencies To Wall Street: Short The Video Ad Marketplace by Joe Mandese @mp_joemandese, January 26, 2023 As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives — GroupM’s Kate Scott-Dawkins and Horizon’s Donnie Williams — said the kind of short-form video advertising … Continue reading Agencies To Wall Street: Short The Video Ad Marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace
By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models
