By Connie Lin April 14, 2022 Silicon Valley oracle Andreessen Horowitz on Thursday released its annual list of 100 fastest-growing consumer marketplaces (i.e. any platform that connects buyers with sellers), which ranked private companies by metrics like web traffic and credit card revenue. In a repeat of last year, grocery delivery startup Instacart … Continue reading These are the winner-take-all startups poised to dominate their markets
Peter Daisyme October 12, 2021 The Amazon Effect has woven its way into every corner of our lifestyles. It’s worn down our patience for waiting and encouraged us to try new brands in the pursuit of speed and convenience. And every business sector has been affected. Of course, retail was the first to experience the … Continue reading The Evolution of Convenience in Financial Markets
Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan @lauriesullivan, March 23, 2021 Globally, 68.1% of all website visits in 2020 came from mobile devices — up from 63.3% in 2019. Desktops drove 28.9% of visits, with tablets driving about 3.1%. They also drove 53.3% of the total time onsite in … Continue reading Why These Markets Attract And Keep Consumers On Sites Longest
Hannah Cohen — December 17, 2019 Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all … Continue reading 6 Lessons Digital Marketers Can Learn From Emerging Markets
Here are three ways marketers can move into new markets while staying true to their core audience. Ben Gibson on May 24, 2019 Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of … Continue reading Learn how to target adjacent markets with smart risk-taking
Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets
Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets
David Disiere — March 19, 2019 Follow @DisiereDavid — March 19, 2019 The competition for talent is hot, but it can’t get much hotter. The labor market in the United States is operating around its full capacity, which means employers must pull out all the stops just to fill vacancies. If they want to attract, … Continue reading How Smart Companies Land Top Employees in Tight Job Markets
Lee Wilson — October 22, 2018 Follow @LWilson1980 — October 22, 2018 It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers. What is less known is that there are second tier marketplaces which can offer … Continue reading 3 Online Markets You Can’t Afford to Overlook
Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign
