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Tag Archives: Marks

What’s the Difference Between Trademarks, Service Marks, and DBAs?

Business Effectiveness

Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs? →

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Local Marketing Strategy

Greg Sterling on September 6, 2018     Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI →

X Marks the Spot: Do You Know Where Your Business is Headed?

Business Expansion

by Stacey Danheiser March 25, 2016 Follow @ShakemktgMarch 25, 2016 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The quote comes courtesy of Chinese military general, Sun Tzu’s Art of War, and is oft-quoted in the marketing world for how beautifully it sums up the difference … Continue reading X Marks the Spot: Do You Know Where Your Business is Headed? →

Go Big or Go Home: #SmallBusinessSaturday Tips from the Industry Expert, Gene Marks

Business Development

by Catherine Lewis November 28, 2015November 28, 2015 In honor of Small Business Saturday, we had the chance to sit down with Gene Marks – the small business expert, whom you may recognize from Fox Business News, Forbes magazine, and the Huffington Post. In typical fashion, Gene was all about thinking big this year. Discover … Continue reading Go Big or Go Home: #SmallBusinessSaturday Tips from the Industry Expert, Gene Marks →

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