Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here’s how. Alicia Arnold on October 30, 2024 If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage … Continue reading Is it time to clean out your martech stack?
77% of U.S. workers say they don’t know how to use their new AI tools, according to a new report. Constantine von Hoffman on October 24, 2024 More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found … Continue reading AI-powered martech news and releases: October 24
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Frans Riemersma on October 24, 2024 Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their … Continue reading Unlock the real value of genAI in martech
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report. Allyson Delaney on October 23, 2024 The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech … Continue reading M&A activity increases in martech sector, while investment, new products slow down
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. Constantine von Hoffman on October 17, 2024 Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults … Continue reading AI-powered martech news and releases: October 17
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience. Chris Wood on October 10, 2024 It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, … Continue reading AI-powered martech news and releases: October 10
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. Steve Petersen on October 7, 2024 Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important … Continue reading Weighing the pros and cons of out-of-the-box martech
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. Constantine von Hoffman on October 3, 2024 The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent … Continue reading AI-powered martech news and releases: October 3
